AI Automation for Optometry
Optometry practices balance NHS sight tests with private dispensing, contact lens subscriptions, and clinical recalls. AI automation manages patient recalls, lens ordering, and GOS claim submissions — helping practices maximise both clinical throughput and retail revenue.
Challenges in Optometry
Sight test recall systems not converting patients to bookings
GOS form processing and NHS claim submissions consuming admin hours
Contact lens reorder management and subscription tracking
Spectacle collection reminders and patient no-shows
How We Automate Optometry
Intelligent Recall Campaigns
Multi-channel recall reminders timed to each patient's sight test due date, with personalised messaging based on clinical needs — driving 45% higher rebooking rates than standard SMS recalls.
GOS & NHS Claims Automation
Automated GOS1, GOS3, and GOS6 form population from clinical records, batch submission to PCSE, and payment reconciliation — eliminating manual claim processing entirely.
Contact Lens Subscription Management
Automated direct debit setup, lens reorder triggers, delivery tracking, and annual supply review reminders — reducing contact lens patient churn by 30%.
Dispensing & Collection Workflows
Automated spectacle order tracking, lab status updates, collection notifications, and post-dispense satisfaction follow-ups to drive Google reviews and referrals.
Frequently Asked Questions
Does this integrate with optometry practice management software?
Yes. We integrate with Optisoft, Optix, Socrates, and other leading optical PMS platforms used across UK independent and multiple practices.
Can automation handle both NHS and private patient workflows?
Absolutely. We manage NHS sight test recalls and GOS claims alongside private dispensing workflows, contact lens plans, and premium lens upselling — each with separate communication streams.
How does automation help increase average dispense value?
Post-sight-test automated communications highlight relevant lens upgrades, coatings, and second pair offers based on the patient's prescription and lifestyle needs discussed during the appointment.
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